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2014 ~ Present

New Market Launches

LANEIGE launches in U.S. & Canada

2010 ~ 2013

Be Waterful

Increased awareness on Moisturizing Product Line
through the “Be Waterful” Brand Campaign

2007 ~ 2009

Make up Stand

Premium Makeup Line launched to target consumers in Asia

2002 ~ 2006

Beauty of Asia

Expansion across China and Hong Kong in 2002
Global market expansion across Asia

1994 ~ 2000

Everyday New Face

Brand Launch in 1994
The “Everyday New Face” Campaign highlights the confident and energetic modern day woman