Next-Gen Hydration, for Deep Moisture & Barrier Support
Our story goes back to the ‘90s, when we began our skincare research and innovation in our Seoul labs. Since then, we haven’t stopped innovating—we combine powerhouse ingredients with expert technology to bring you the latest science-backed, feel-good formulas you know and love. At our core is hydration—we’re always looking for faster, deeper, stronger ways to hydrate skin and lips.
The Next-Gen skincare innovations you’ll read about below deliver effective, visible results—deeper hydration, longer-lasting glow, and trusty barrier support, all powered by Korean technology.
The Original Milky Toner (Yes, You Heard That Right!)
Cream Skin Toner & Moisturizer is a fan-favorite for a reason. It's the first of its kind—an ultra-light yet deeply hydrating toner and cream hybrid. We invented Cream Skin using high pressure Korean Micro-blending Technology, which breaks a full jar of cream into a liquid toner with tiny molecules for deeper hydration. The result is a fast-absorbing 2-in-1 formula that you can use alone as both a toner and moisturizer, or pair with a cream.
The Lushest Cream for Deep Hydration
If you haven’t heard of our famed moisturizer yet, now you know. Water Bank Cream Moisturizer is our barrier-strengthening cream with impressive clinical results. (It hydrates skin for up to 100 hours!*) It’s lush, dewy, and light on skin, yet packed with major hydration strength. That's because it's powered by micro-sized Blue Hyaluronic Acid, which is 2,000X smaller** than regular HA, to absorb quickly and deeply, delivering instant, lasting hydration.
* Instrumental result, 32 women, after one use
**Comparing the molecular sizes of Hyaluronic Acid previously used in Water Bank Collection (1,000kDa) with the smallest size of Blue Hyaluronic Acid (0.5kDa)
The Mask to Power Up Your Beauty Sleep
Did you know that Water Sleeping Mask is the first sleeping mask ever? Our overnight hydrator has a gel-cream texture feels like a cooling blanket, and uses Moisture Wrap Technology to seal in breathable hydration and brightening benefits while you sleep. With 3 different types of hyaluronic acid in 3x Hyaluronic Night Blend, it delivers instant, deep, and long-lasting hydration—you’ll wake up with a glow boost and an all-night skin reset.
The Lip Care Icon that Works in Your Sleep
There’s nothing like Lip Sleeping Mask—it’s our innovation-turned-icon that gently exfoliates and locks in hydration overnight (and was the first to ever do it!). The melt-on-your lips formula is made with Berry Fruit Complex, rich in antioxidants to soothe and gently exfoliate flaky skin for soft, smooth lips in the morning. Plus, Vitamin C helps protect from external aggressors while Coconut Oil, Shea Butter, and Murumuru Seed Butter nourish and moisturize lips while you sleep. The best part? So many mouthwatering scents to choose from.
Ready to see the results for yourself? You can start building your hydrating skincare stack with our next-gen hydration innovations with here(link). We’ll help you glow smarter, and harder.
