Our Story.

Since the ‘90s, we’ve been researching, testing, and innovating skin care in our labs
in Korea. From inventing the first-ever cream toner to reimagining how skin can
retain optimal moisture levels during sleep through barrier-boosting skin care, our
scientific heritage is always at the core of our products.

Our Philosophy.

We aim to create multi-tasking products that make caring for your skin easy. Our
team is fascinated by how to better hydrate skin and lips, and are dedicated to
continuing to research the latest and greatest ingredients while using our
innovative technology to create formulas that deliver visible results—offering the
dewy, bouncy skin you love.

Clinically Proven. Barrier-Boosting Skincare.

We’re constantly inspired and driven by our curiosities, spending decades studying
both Water Science and Sleep Care, which led us to create groundbreaking
proprietary formulations like our Water Bank Blue Hyaluronic Cream Moisturizer
that offers up to 100 hours of hydration¹ and our Cream Skin Toner & Moisturizer
that gives skin an 8x instant hydration boost.²

¹Based on a 4-week clinical study on 36 women aged between 20-39.
²Tested on forearm. Based on a 1-week clinical study on 30 women.

#1 Lip Treatment Brand In The US³

We believe in creating clinically-driven formulas that are both effective and fun.
Sold every 5 seconds⁴, our iconic Lip Sleeping Mask comes in endless flavors and
provides 8 hours of hydration⁵ with our proprietary Berry Fruit Complex™.
A consistent award-winner and fan-favorite, this treatment delivers intense
moisture and softens your lips while you sleep.
³Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Skincare Brand Dollar Sales, 12 months ending December 2022.
Based on aggregated global unit sales data from 2022.
Based on a 1-week clinical study on 32 Asian women ages 25 to 35.