Since the ‘90s, we’ve been researching, testing, and innovating skin care in our labs in Korea. From inventing the first-ever cream toner to reimagining how skin can retain optimal moisture levels during sleep through barrier-boosting skin care, our scientific heritage is always at the core of our products.

We aim to create multi-tasking products that make caring for your skin easy. Our team is fascinated by how to better hydrate skin and lips, and are dedicated to continuing to research the latest and greatest ingredients while using our innovative technology to create formulas that deliver visible results—offering the dewy, bouncy skin you love.

We’re constantly inspired and driven by our curiosities, spending decades studying both Water Science and Sleep Care, which led us to create groundbreaking proprietary formulations like our Water Bank Blue Hyaluronic Cream Moisturizer that offers up to 100 hours of hydration¹ and our Cream Skin Toner & Moisturizer that gives skin an 8x instant hydration boost.²

¹Based on a 4-week clinical study on 36 women aged between 20-39.
²Tested on forearm. Based on a 1-week clinical study on 30 women.

We believe in creating clinically-driven formulas that are both effective and fun. Sold every 5 seconds⁴, our iconic Lip Sleeping Mask comes in endless flavors and provides 8 hours of hydration⁵ with our proprietary Berry Fruit Complex™. A consistent award-winner and fan-favorite, this treatment delivers intense moisture and softens your lips while you sleep.
³Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Skincare Brand Dollar Sales, 12 months ending December 2022.⁴Based on aggregated global unit sales data from 2022.⁵Based on a 1-week clinical study on 32 Asian women ages 25 to 35.