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Join us in discovering the power of "What if?"

OPEN TO WONDER
What if. Two small words with infinite possibilities.
'What if' gives skincare a much needed makeover. It surprises us. Makes us curious. And opens our minds to something that's never been done before.
What if we melted a jar of a cream into a toner? What if we smashed a lip balm with a sleeping mask? What if we broke down hyaluronic acid so it goes deeper into the skin?
'What if' has the power to make the complicated simple. Free us from rigid rules. Giving us the possibility to effortlessly feel like ourselves.
And asking 'What if' is just the beginning. Because the more we wonder, the more wonders we'll open.
OPEN TO WONDER. LANEIGE
THE CORE PRODUCT PILLARS

1. BEYOND HYDRATION
HARNESSING HYDRATING WONDERS
We continuously create skincare innovations that go above and beyond hydration. Laneige has pioneered two primary hydration-focused defenses: The Water Bank Barrier Boosting Franchise and the Cream Skin Toner. These innovative formulas penetrate deep down to preserve moisture within the skin and reinforce the skin barrier for any and all skin types.

2. EFFICACY-DRIVEN SOLUTIONS
SCIENCE-BACKED SKINCARE WONDERS
We are committed to providing visible and tangible results with scientifically proven products. Our pioneering technologies are backed by science and designed to reliably safeguard and enhance skin health as it matures. Our Bouncy & Firm (Plumping & Firming), and Perfect Renew (Anti-aging) franchises harness a unique blend of potent ingredients specifically developed to safeguard and enhance skin health.


3. SLEEPING BEAUTY TECHNOLOGY
PIONEERING OVERNIGHT SKIN WONDERS
As true pioneers in overnight masks, we have redefined what skincare can do while we sleep.
The Laneige sleeping mask is designed to deeply nourish, soothe and replenish skin during sleep. Covering all bases from face to lip to eyes, they are perfect for anyone craving a deep dose of hydration in their nightly routine. They make the most of the golden sleeping hours to give skin a restful night and a refreshed morning.

4. HYBRID SKINCARE
THE POWER OF SKINCARE, THE IMPACT OF MAKEUP
This Laneige hybrid brings together the best of both worlds – the long-lasting benefits of skincare with the instant impact of makeup. Neo Blurring Powder protects and perfects skin, offering both proven care and a flawless finish. Going beyond the instant makeup benefits, it sustains and supports skin health.
